SLO County Wineries News

Friday, September 12, 2008

Community Day Highlights "California Wine Month," September 20

From The Paso Robles Wine Country Alliance:

To celebrate the passion that San Luis Obispo County residents demonstrate for the local wine industry, and in recognition of California Wine Month, the Paso Robles Wine Country Alliance, in partnership with the San Luis Obispo Vintners and Central Coast Vineyard Team is hosting a new program - Community Day 2008 - on Saturday, September 20.

Held each September, California Wine Month was created to raise awareness of California wines and to celebrate the state’s diversity.

“With Community Day, we are bringing the promotion home to the Greater San Luis Obispo wine country to foster local pride, help educate neighbors about our sustainable farming practices, and to invite the community to join the industry in toasting the 2008 vintage,” said Stacie Jacob, Executive Director of the Paso Robles Wine Country Alliance.

Among the offerings on Saturday, September 20, will be free wine tasting for SLO County residents; special vineyard and winery tours that celebrate the harvest and bring the crush experience to life; eco-friendly tours to showcase sustainable farming practices in the vineyard and in the winery; and a variety of wine specials for locals.

“The local wine community is proud of its contributions to the SLO County economy, which over the past decade has produced significant growth in employment and incomes, while preserving agriculture in a beautiful rural environment,” said Jacob citing the following statistics.

  • Wine, vineyards and related industries, products and services generated nearly $1.8 billion in 2007 in economic value in SLO County, including wages of $241 million and more than $86 million in state and local taxes.

  • In SLO County, wineries are tourist magnets, attracting over 1.2 million visits by tourists spending more than $113 million and creating more than 1,800 jobs.

  • In a very conservative estimate, charitable contributions by the industry exceed $1.1 million, not including many of the individual winery cash and in-kind contributions or many of the events in which wine becomes a vehicle for raising funds for community organizations.


  • Ninety percent of wineries and vineyards in SLO County are family-run businesses, many of them handed down from generation to generation, explained Jacob.

    An example of the wine community’s interest in sustainable viticulture is the Central Coast Vineyard Team (CCVT -- web site). Created in 1995, the non-profit CCVT grower group has invested over a decade of research and demonstration into sustainable viticulture. It has evolved from a small grassroots organization aiming to protect water quality, conserve habitat, promote biodiversity and reduce pesticides, to a significant industry force impacting 30,000 acres that is recognized nationally by governmental and environmental bodies as an agricultural innovator.

    “We are eager to celebrate the 2008 vintage, our neighbors, and our industry’s future with this new program,” said Jacob.

    Individual Wine Month and Community Day Events include:

    Cass Winery
    7350 Linne Road, Paso Robles - 805.239.1730
    casswines.com
    Hours: Monday - Friday 12 - 5 p.m.; Saturday & Sunday 11 a.m. - 6 p.m.
    During the month of September receive:
    • 20% discount on all purchases
    • Free tasting
    • Complimentary vineyard and winery tours led by Steve Cass at 11:00 a.m. every Saturday. (Contact our hospitality manager Erin DuFrense, erin@casswines.com or 805.227.2888 to make your tour reservations.)

    Clautiere Vineyard
    1340 Penman Springs Road, Paso Robles - 805.237.3789
    clautiere.com
    Hours: Daily 12 - 5 p.m.
    In celebration of Community Day we will be offering 10% off on 6 pack and 20% off on case puchases.

    J. Lohr Vineyards & Wines
    6169 Airport Road, Paso Robles - 805.239.8900
    jlohr.com
    Hours: Daily 10 a.m. - 5 p.m.
    Description: Complimentary tasting of our Limited Release wines and a 15% discount on purchases (wine and merchandise) for the entire month of September 2008.

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